Words matter

Words matter. They create meaning. And meaning is the path to action. How we talk about sustainability matters. And arguably we are not getting it right. Is 'Sustainability' as a term still helpful? Is it too 'big' given the breadth of environmental and social challenges it encompasses. Should we talk about the problem, the solution, or the outcome? This FastCompany article makes some good points. I'd add that audience is the critical factor. Who we are talking to has to shape what words we use.

Words matter

Words matter. They create meaning. And meaning is the path to action. How we talk about sustainability matters. And arguably we are not getting it right. Is 'Sustainability' as a term still helpful? Is it too 'big' given the breadth of environmental and social challenges it encompasses. Should we talk about the problem, the solution, or the outcome? This FastCompany article makes some good points. I'd add that audience is the critical factor. Who we are talking to has to shape what words we use. https://www.fastcompany.com/91...Read More
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